FORMULA 1

Six Formula 1 world champions, nine drivers’ titles between them, racing their respective Williams cars over 15 laps of Silverstone alongside their modern-day equivalent – Michelob ULTRA’s ‘Lap of Legends’ truly broke new ground when released in May.Logan Sargeant, at the time driving for Williams alongside Alex Albon, took toContinue Reading

FORMULA 1

Yuki Tsunoda remains onboard at Racing Bulls for a fifth season in 2025 after being overlooked for Red Bull promotion, with the less experienced Liam Lawson instead being backed by Red Bull management to take up the difficult second seat alongside Max Verstappen.Ever since he was originally announced for 2025,Continue Reading

FORMULA 1

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH.Replacing Rolex, TAG Heuer becomes the championship’s official timekeeper and branding will be used globally after LVMH struck a decade-long agreement to bring a number of its luxury brands to F1.The partnershipContinue Reading