FORMULA 1

Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that is reportedly worth $1billion.It has caused many LVMH brands to enter F1,Continue Reading

FORMULA 1

Has the emergence of an opportunity to unlock millions from Argentina, with Franco Colapinto as the bait, seemingly sealed Jack Doohan’s fate at Alpine?Many in the paddock now see it as an almost inevitable scenario: if Doohan underperforms in the first few races – or even if he is just unspectacular –Continue Reading