Cadillac names Tommy Hilfiger as its first official F1 team partner for 2026
Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.The Michigan-based manufacturer has named Tommy Hilfiger its apparel partner and lifestyle sponsor in a multi-year agreement with the iconic New York fashion houseContinue Reading
Atlanta Motor Speedway changes name to EchoPark Speedway
Atlanta Motor Speedway has been on the NASCAR Cup schedule since 1960, but when the series returns there this summer, it will be going by a different name.Atlanta will now be known as EchoPark Speedway as part of a seven-year branding deal worth several million dollars. The name atop theContinue Reading
The issue forcing Alonso to “invent” overtakes in F1 Aston Martin
In Fernando Alonso’s first Formula 1 season with Aston Martin, 2023, he claimed six podiums in the first eight races and was running third in the championship. The pickings have been more barren since then and in the Spanish Grand Prix – the ninth round of 2025 – he pickedContinue Reading
Zarco’s hot streak highlights LCR’s awkward problem
Johann Zarco’s recent success, as Honda’s top performer in MotoGP, starkly exposes the struggles of his LCR team-mate, Somkiat Chantra. The latter was promoted to the premier class by the Japanese manufacturer after Ai Ogura unexpectedly broke his Honda ties to take up an Aprilia MotoGP ride for this season.TheContinue Reading
Johann Zarco’s hot streak highlights LCR’s awkward problem
Johann Zarco’s recent success, as Honda’s top performer in MotoGP, starkly exposes the struggles of his LCR team-mate, Somkiat Chantra. The latter was promoted to the premier class by the Japanese manufacturer after Ai Ogura unexpectedly broke his Honda ties to take up an Aprilia MotoGP ride for this season.TheContinue Reading
Cammish raises BTCC race manipulation prospect
Multiple British Touring Car Championship race winner Dan Cammish has suggested that teams could be forced to manipulate results because of the series’ new tyre regulations.The Snetterton race one winner reckons that a tactical dropping off the podium in race one could be the way to go, to avoid beingContinue Reading
Sauber’s “pinch yourself moment” after Hulkenberg beats Hamilton’s Ferrari
Sauber Formula 1 boss Jonathan Wheatley says Nico Hulkenberg’s unexpected fifth place in the Spanish Grand Prix is a huge relief for the team as its upgrades finally paid off.Hulkenberg scored points for Sauber in a mixed weather season opener in Australia, but since then he and his team haveContinue Reading
Rosé-tinted spectacle – Formula 1 welcomes Whispering Angel as partner
Formula 1 has welcomed another LVMH brand into the fold as Whispering Angel has been announced as the championship’s official rosé partner.The wine becomes the latest Moet Hennessy brand to link with F1 since LVMH’s 10-year, $1billion deal came into effect, with Moet & Chandon and Belvedere Vodka already onContinue Reading
When anger and desperation take over: F1’s most controversial clashes
Dirty and deliberate incidents have been around for a long time in Formula 1. But are they becoming more frequent? Has their character changed? Do certain drivers stand out as repeat offenders?Take a look through some of the lowlights of F1 track behaviour history and judge for yourself!Hunt vs Depailler,Continue Reading
Marko: “I don’t know what kind of thought process was going on” with Verstappen in Spanish GP
Red Bull Formula 1 advisor Helmut Marko admitted he was puzzled by Max Verstappen’s decision making while watching ‘all hell break loose’ during the Spanish Grand Prix’s final laps.During an interview on ServusTV on Monday night, Marko recalled the “decisive moment” that Verstappen’s race unravelled when he lost third placeContinue Reading