F1 and Pacsun extend fashion licensing deal that aims to attract new Gen-Z fans
Formula 1 has announced what it calls a “multi-year” new deal with fashion retailer Pacsun, which produces clothes primarily for teenagers and young adults.The two organisations have teamed up since 2022, when F1-branded garments began being sold in Pacsun’s 350 stores in the USA.F1 initially decided to engage with PacsunContinue Reading