FORMULA 1

From the hazy, heady days of tobacco giants to the cryptic crypto currency courtships of recent years, Formula 1 has always relied on sponsorship revenue for a significant slice of the funding required to go racing.Ask any fan what their favourite car is, or who they feel is the greatestContinue Reading

FORMULA 1

The Red Bull Formula 1 team has extended and expanded its long-standing partnership with AT&T from 2025 onwards.AT&T has worked alongside Red Bull for over a decade, with its technology allowing the team to collect and analyse data as quickly as possible.The amount of information that can be processed inContinue Reading

FORMULA 1

“Oscar’s brain is a supercomputer,” says Oscar Piastri’s early mentor, James Sera, who helped the McLaren driver navigate his early career in his native Australia. It is an unusual response when asked about the McLaren Formula 1 driver’s most crucial characteristics.When posed the same question, the man who oversaw Piastri’s career when he moved to the UK latches ontoContinue Reading