Another subsidiary of LVMH has been confirmed as a new partner of Formula 1 as the 10-year deal struck with the series continues to bear fruit for the luxury brand conglomerate.Having an award-winning, high-end vodka on board clearly fits that brief, but does it fit F1 itself?Of course, in aContinue Reading
Formula 1 has announced its first-ever official vodka partner as the championship continues to build on its monumental deal with luxury goods brand LVMH.In October 2024 Liberty Media agreed a 10-year partnership with LVMH, in a deal that is reportedly worth $1billion.It has caused many LVMH brands to enter F1,Continue Reading
Honda plans to push back its FIA homologation process until just before the 2026 Formula 1 season as it aims to develop its V6 turbo-hybrid until the “very last moment”.Next year’s new powertrain formula will feature a more equal split in power delivery between the internal combustion engine and theContinue Reading
Las Vegas Grand Prix organisers have revealed that last year’s Formula 1 race generated $934million in revenue.Figures published in the GP’s economic impact analysis showed the contest is the largest recurring event in Las Vegas with a race week attendance of 306,000, of which 175,000 were from out-of-town.Spending figures revealedContinue Reading
Has the emergence of an opportunity to unlock millions from Argentina, with Franco Colapinto as the bait, seemingly sealed Jack Doohan’s fate at Alpine?Many in the paddock now see it as an almost inevitable scenario: if Doohan underperforms in the first few races – or even if he is just unspectacular –Continue Reading
Fans of technical developments and analysis from the world of motorsport can get the latest updates dropped directly into their inboxes with the launch of Autosport’s Tech Tuesday newsletter.The newsletter will bring readers all of the latest news and analysis on new development trends across Formula 1 and more, asContinue Reading
Aston Martin could have equal cause for celebration and dismay this week; Adrian Newey collected his swipe card from reception on Monday morning to start his work on defining the team’s Formula 1 car for 2026.Perhaps the idea of sharing a water cooler discussion about Antiques Roadshow with the famed drawing-boardContinue Reading
In the wake of Formula 1’s 2025 pre-season testing at Bahrain, suggestions were abound that a handful of teams suspected that their rivals had employed some form of “mini-DRS” on the straights.Video footage emerged on social media of Mercedes’ rear wing appearing to tilt back at high speed. Other footageContinue Reading
Tim Fung loves Formula 1, he considers the job of measuring the distance between a car’s front wing as “badass” and, through Airtasker’s new partnership with Racing Bulls, the Australian is setting out to shine a light on the stories less told within the championship.The online marketplace connects people whoContinue Reading
Testing was held in unusual conditions, so will the results be representative? – Oleg KarpovOn Thursday evening in Bahrain, a few hours after Lando Norris’ impressive long run, Andrea Stella was asked during his media briefing about whether McLaren will change its approach to celebrating success this year. Will itContinue Reading