The Formula 1 fanbase has boomed in recent years but alongside the many new supporters of the series, there has also been a huge increase in the ways of consuming content.With an ever-younger demographic, F1 can no longer solely rely on providing two hours of entertainment on a Sunday, onceContinue Reading
Susie Wolff believes it is wrong to suggest she is on “a feminist crusade” with F1 Academy saying the championship is helping motorsport appeal to female fans of Formula 1.The managing director of the single-seater, all-female series revealed the goal of F1 Academy is to have women competing equally againstContinue Reading
Formula 1 has announced luxury fashion brand Louis Vuitton will become the Australian Grand Prix’s title sponsor from this year.Louis Vuitton is part of the LVMH group with which F1 signed a 10-year global partnership deal last year that could be worth up to $1 billion.The deal with Louis VuittonContinue Reading
As it enters the 2025 Formula 1 season, the Haas team has achieved a milestone moment regarding its budget and overall funding sources.Team principal Ayao Komatsu said in a recent roundtable interview attended by Autosport that squad owner Gene Haas for the “first time…doesn’t have to put his money inContinue Reading
Ferrari’s second Formula 1 test day in Barcelona has been cut short, with Lewis Hamilton’s early shunt bringing the running to a premature end.The Scuderia has been running in Catalunya to make the most of the new, more restrictive regulations surrounding ‘Testing of Previous Cars’ for current Formula 1 racers.Continue Reading
With the usual chill in the characteristically breezy Silverstone air, Joseph Loake arrives at the home of the British Grand Prix ready to fulfil a childhood dream: finally, he is going to get behind the wheel of a Formula 1 car, with Aston Martin.Following in the footsteps of drivers whoContinue Reading
Zak Brown says he would welcome full-time FIA race stewards and would accept McLaren paying a percentage towards their wages.Currently, F1 stewards are unpaid volunteers and are only offered travel expenses to preside over races.It has led to calls for F1’s governing body to employ ‘professional’ stewards to help improveContinue Reading
Won’t somebody think of the poor volunteers?Nobody has chafed so publicly about the absurdity and iniquity of relying on unpaid officials to do the FIA’s heavy lifting than its president, Mohammed Ben Sulayem. Indeed, last year he announced the formation of a new ‘officials department’ to instill professionalism in theContinue Reading
Lewis Hamilton has crashed on the second of his three days of private Formula 1 testing with his new Ferrari squad, which is taking place at the Barcelona circuit this week, Autosport understands.Hamilton is understood to be unharmed in the incident, which occurred as he was traversing the third sectorContinue Reading
The South African government has extended the deadline to submit host bids for a Formula 1 grand prix in the country.After a bid to revive the South African race at Kyalami fell through in 2023, the government continued efforts to end the 32-year hiatus of grand prix racing in theContinue Reading