Motor racing has a long tradition as an incubator of technology. AI is the latest example as tech companies flood into the sport as partners, helping teams harness AI to improve performance.One example is that F1 increasingly uses AI in its TV and online coverage to provide insights and contentContinue Reading
From an inauspicious start in a Mercedes-dominated era, Red Bull’s partnership with Honda propelled both teams back to the front, with Max Verstappen following in Sebastian Vettel’s footsteps as a four-time world champion, amassing 63 wins by the end of 2024.But it’s a success story that is coming to anContinue Reading
One word uttered by McLaren Formula 1 team principal Andrea Stella nearly two years ago matters when considering his team’s announcement of a contract extension for its aerodynamics chief, Peter Prodromou.“We wanted to unleash a very strong resource that we had internally, and that, for some reasons was under-utilised,” StellaContinue Reading
Atlassian has signed a multi-year deal to become the title partner of Williams Racing, in the biggest deal in the team’s history.It is now the first title sponsor of Williams since 2020 and the partnership also extends beyond branding, with Atlassian becoming the official technology partner and official collaboration softwareContinue Reading
The McLaren Formula 1 team has extended the contract of its aerodynamics chief Peter Prodromou, who played a key part in its 2024 constructors’ title.The Woking outfit announced on Tuesday Prodromou would continue in his capacity of aerodynamics technical director on a long-term deal as the team intends to keepContinue Reading
Lottery operator Allwyn has signed a multi-year deal to become Formula 1’s latest official partner.Allwyn, which owns the licence to operate the National Lottery in the United Kingdom, will join F1’s growing list of partners from the 2025 season.The deal is aimed to be mutually beneficial, with the partnership seenContinue Reading
If MotoGP’s season launch is anything to go by, then Formula 1 could also be on to a winner.When both series announced plans for a 2025 season kick-off event last year, it was met by some reservations, especially within the media and the teams, as to whether it would beContinue Reading
If MotoGP’s season launch is anything to go by, then Formula 1 could also be on to a winner.When both series announced plans for a 2025 season kick-off event last year, it was met by some reservations, especially within the media and the teams, as to whether it would beContinue Reading
Rivals could draw a foul – Jake Boxall-LeggeMax Verstappen is just four licence points short of a race ban, and none of his current accrual will disappear until 30 June. So he’ll have to go 11 grands prix without picking up too many points. That should be simple, as longContinue Reading
Cadillac is evaluating whether to source suspension parts from Ferrari after completing a deal for power units and gearboxes ahead of its Formula 1 debut in 2026.Should the American team expand its collaboration with the Maranello operation to include the supply of suspension, it would use a similar concept toContinue Reading