Going live: how F1 TV became a billion-dollar business
If the fingers-in-the-air guesstimations are correct, Apple’s new five-year deal to carry Formula 1 on its streaming platform is worth around $140million a year. Now, imagine a world in which broadcasting grands prix on TV was considered irksome and even damaging to the business. Bernie Ecclestone remains a polarising figure, but itContinue Reading
