Attracting fresh eyes is one thing, keeping them engaged for the long-term is another – but Formula 1 looks set to retain its newer, always-on fandom.New audiences have been attracted to F1 in recent years, whether that be through a growing presence in the United States or the wildly successfulContinue Reading
The 2025 Formula 1 season reaches half distance with the British Grand Prix but as well as looking forward it will also be a weekend of nostalgia as the 75th anniversary of the first race of the F1 championship is toasted.McLaren will be keen to once again show it is theContinue Reading
“On the slowing down lap I was right behind Nigel Mansell and I thought, ‘We’re not going to get out of here alive’, because the place was just awash; it was swarming with people. They didn’t seem to know that there were other cars on the track, they just sawContinue Reading
Keanu Reeves will front a new documentary charting Cadillac’s journey to be on the Formula 1 grid for 2026.Following the streaming success of Emmy-award-winning ‘Brawn: The Impossible Formula 1 Story’, Reeves will now tell the story of the new American F1 team ahead of next year’s season-opener in Australia.Autosport revealedContinue Reading
This year is one of celebration for Formula 1 as it marks 75 years of the world championship beginning at Silverstone.And key moments from Silverstone’s F1 history now feature as part of a new video series to celebrate the landmark anniversary.In this first episode, fans reflect on how their loveContinue Reading
To navigate the intricate media game that shapes activities in the Formula 1 paddock, it’s essential to sift through the statements for substance and dismiss those made to muddy the waters. The future of Max Verstappen is front and centre – unsurprising, given he is the driver at the topContinue Reading
Sauber’s breakthrough double-points finish in Austria, its first since the 2023 Qatar round (fittingly, also an 8-9 finish), was validation of the team’s extensive development work over this season.Despite the upcoming onset of all-new Formula 1 regulations in 2026, Sauber has not been particularly shy when it comes to puttingContinue Reading
“Being in Formula 1 is a very exposing experience.”As those who have read his autobiography Watching the Wheels will know, Damon Hill is an open and honest world champion. So it’s no surprise that he shows his weaknesses and struggles in his new film, Hill, which arrives on Sky DocumentariesContinue Reading
By the time the lights go out on race day, the action – for many Formula 1 fans – has already been under way for several hours. On Instagram, people are sharing photos of the drivers’ paddock entrance outfits, and on TikTok, edits of the qualifying highlights set to dramaticContinue Reading
With rumours swirling about the “conversations” Toto Wolff is having with Max Verstappen, it can’t be completely ruled out that the four-time world champion could end up driving for Mercedes in 2026. But would that be the right move for the team? And if so, who should share the garageContinue Reading