How Gulf deal has boosted Williams commercial strategy

formula 1

Relative to the size of the actual logos of the car,  the deal received a lot of media coverage thanks to the familiarity of the brand across motorsport, and the perceived iconic status of its orange and blue colours.
At a time when so many relatively obscure tech or crypto companies are coming into F1 in order to get their names known globally, Gulf already has a level of recognition that …Keep reading Source

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